THE FAITH CHAPEL STORY

Faith Chapel is a non-denominational family that is one church in two locations. Our central campus is in Birmingham, AL—an affordable, family-friendly city that is one of the largest in the state and still expanding. Our second campus location was launched in the fall of 2019 in Columbus, GA—a military town that is the 3rd largest city in GA. At Faith Chapel, the mission and vision is “to grow people up through God’s Word to Reflect Jesus.”

Faith Chapel launched in April 1981 in the 4-room home of its Founding Pastor, Mike Moore. Over several decades, through God’s faithfulness, Pastor Mike developed what began as a small home-based Bible study into a growing congregation of thousands committed to transforming lives and families through its weekly worship services, local outreach, and national television broadcast. In December 2002, Faith Chapel completed construction on its $16 million, 3,000-seat “WordDome” worship facility, which through God’s help, the church paid for entirely debt-free. In 2010, the church completed construction on another of its major building projects—a $27 million family activity center known as “The Bridge.” Consisting of six interconnected Domes, The Bridge houses many amenities including a 12-lane bowling alley; a Christian teen dance club; a smoke-free and alcohol-free Christian adult event facility; an indoor playground for children; a fitness center complete with strength training equipment, an indoor track, and basketball courts; and a lobby area with a centrally located climbing wall. The vision of The Bridge is to provide a safe place where people of all ages can form life-giving relationships. The facility serves as a strategic tool used by Faith Chapel to “bridge” the gap that exists between those far from God in the community and the local church.

In June 2022, Pastor Mike announced a new season of ministry as he transitioned out of his role as the Senior Pastor at the end of 2022. On January 1, 2023, his son, Michael K. Moore assumed the Lead Pastor role. The leadership and members of Faith Chapel have embraced this new beginning and are excited to walk by faith into a fresh vision, knowing that our best days are still ahead!

CORE VALUES

GOD’S WORD: We commit to let God’s Word guide our everyday lives

PEOPLE: We aim to love people the way God loves people

TEAMWORK: We work together to achieve more than we could alone

EXECUTION: We get things done with integrity and excellence

JOB SUMMARY

The Marketing Manager is the Owner of External Messaging, Digital Reach, and Marketing Strategy — responsible for what we say outside of Faith Chapel, how we say it, where it goes, and how it performs. This role ensures that the church’s message is not only seen but felt—capturing attention, driving engagement, and inspiring people across our cities to experience Faith Chapel for themselves.

The Marketing Manager leads all external communication and digital marketing efforts, including brand awareness, paid advertising, email marketing, SEO, web strategy, and social media growth. They study our local communities, analyze data, and design strategies that position Faith Chapel as a visible, trusted, and influential voice in every area we serve. Their work determines how people discover our church, how they perceive us, and ultimately, what compels them to walk through our doors.

This role partners with every department to promote major events, initiatives, and campaigns through cohesive, high-performing marketing strategies. The Marketing Manager builds systems that keep Faith Chapel top-of-mind and creates measurable growth plans that directly impact attendance, engagement, and outreach. This position requires a strategic, data-driven leader who combines creative ideation, strategic process, and high-level execution—someone who can connect vision to results, lead with spiritual maturity, and build scalable systems that make excellence repeatable, measurable, and impactful.

KEY RESPONSIBILITIES

Marketing Strategy & Campaign Leadership:

• Develop and implement comprehensive marketing strategies for Faith Chapel’s events, sermon series, and major initiatives.
• Create and manage integrated marketing campaigns across multiple channels (web, social, email, paid media, SMS, etc.).
• Use data and analytics to inform decisions, measure effectiveness, and drive continuous improvement.
• Build systems that keep the church’s message consistent while adapting strategy to emerging trends and platforms.
• Collaborate with the Director of Creative & Comms to align strategy with brand voice, tone, and theological integrity.

Digital Marketing & Web Strategy:

• Oversee Faith Chapel’s overall digital presence and ensure a cohesive, user-centered experience across the website, app, and digital ecosystem.
• Partner with the Personal Brand Manager to align web systems and digital processes across Faith Chapel’s ministries and subsidiaries.
• Ensure website and landing pages are regularly updated, visually aligned, and optimized for engagement and search performance.
• Work closely with the Creative team to integrate design excellence and message clarity across all digital platforms.

Social Media & Content Oversight:

• Lead Faith Chapel’s global social media strategy — focusing on engagement, storytelling, and reach.
• Supervise the Social Media Manager and ensure daily content execution aligns with overall campaign goals.
• Oversee the creation of original content (graphics, video, captions, short-form storytelling) for all external channels.
• Analyze platform performance, set engagement benchmarks, and recommend new approaches for growth.

Messaging, Copy, and Content Strategy:

• Supervise the Content Strategist/Copywriter (future hire) to ensure all marketing copy aligns with Faith Chapel’s voice and message.
• Partner with the Creative Manager to ensure campaigns and creative deliverables communicate clearly and inspire action.
• Oversee content planning calendars, ensuring alignment between church-wide messaging and upcoming events or series.
• Ensure storytelling reflects Faith Chapel’s heart — biblical, inclusive, and transformational.

Collaboration & Cross-Department Integration:

• Collaborate with internal departments to ensure unified marketing efforts across campuses and ministries.
• Partner with the Director of Creative & Comms to translate organizational priorities into actionable marketing deliverables.
• Attend Experience Division meetings and serve as the voice of external communications strategy.
• Assist ministries in developing event-specific promotional strategies that align with broader church campaigns.

Vendor, Budget, & Performance Management:

• Manage marketing-related vendors, agencies, and paid media partnerships.
• Oversee branch budget, ensuring responsible stewardship of marketing and ad dollars.
• Provide reports on campaign performance, engagement metrics, and ROI.
• Maintain up-to-date records and processes for transparency and accountability.

Messaging & Writing:

• In the absence of a staff Content Strategist & Copywriter, they’re responsible for writing and editing scripts for Chapel News, announcements, videos, and external comms.
• Craft copy for external emails, website, text messages, and social media posts.
• Serve as the brand voice and tone guardian across all communication channels.

KEY QUALIFICATIONS

Education & Experience:

• Bachelor’s degree in marketing, communications, digital media, or related field (master’s preferred).
• 3+ years of proven experience in marketing, communications, or digital strategy (church or nonprofit experience preferred).
• Demonstrated success in leading digital campaigns with measurable growth outcomes.
• Experience managing teams, vendors, and creative production processes.

Technical Competencies:

• Skilled in digital marketing platforms (Google Ads, Meta Ads, Mailchimp, HubSpot, etc.).
• Proficiency with CMS platforms (WordPress, Squarespace, or similar).
• Familiarity with analytics tools (Google Analytics, Meta Insights, etc.).
• Strong understanding of SEO, email marketing, automation, and CRM integration.
• Working knowledge of project management tools (Monday.com, Asana, or equivalent).

Leadership & Soft Skills:

• Highly collaborative, emotionally intelligent, and people-first in leadership approach.
• Exceptional communication, writing, and storytelling skills.
• Strategic thinker with strong attention to detail and execution.
• Spiritually mature, dependable, and proactive problem-solver.
• Thrives in a fast-paced, high-expectation, team-oriented culture.

LEADERSHIP EXPECTATIONS

• Serve as branch manager for the Marketing Branch — providing leadership, coaching, and accountability for assigned staff and contractors.
• Set clear goals, review progress, and conduct performance check-ins with team members.
• Foster a culture of creativity, collaboration, and spiritual maturity.
• Model the Faith Chapel Way.
• Be hands-on when needed, leading by example through ideation, execution, and innovation.

SPIRITUAL & CULTURAL ALIGNMENT

• Must be a committed follower of Jesus Christ who reflects the love, humility, and excellence of Christ in every task.
• Must fully embody and promote The Faith Chapel Way.

WORK ENVIRONMENT

• Fast-paced, collaborative, and creative team environment.
• Regular in-person work required, occasional hybrid flexibility as approved.
• Some evenings/weekends required for major events, series launches, or campaigns.

BIRMINGHAM, AL

Birmingham, Alabama is a great Southern metropolitan city that is on the rise. Young professionals are attracted to move here because of an abundance of career opportunities and a low cost of living (we were recently ranked as one of the nation’s ten most affordable cities).

The South is synonymous with its food, and Birmingham’s robust restaurant scene has plenty of acclaimed restaurants to please any foodie.

A growing tech/entrepreneurship scene is emerging within the city, anchored by Innovation Depot. Locally founded companies like Shipt have experienced rapid success here in recent years.

From local concerts to historic museums to local sports (Birmingham Barons minor league baseball, UAB athletics – The Birmingham Legion’s professional soccer club) to outdoor food markets, the Magic City is one of the U.S.’ most creative, affordable, and lively places to live.